via iainclaridge
Calvin Klein catalogue designed by William Hall to promote the new flagship store in Avenue Montaigne, Paris. Love it.
“Since the catalogue was not intended to be sold, it was possible to eschew the traditional assumption that a cover should define or be indicative of its content. Instead there was an opportunity to create an enigmatic and alluring object, the abstract qualities of which demand attention in their own right.”
The right client mindset certainly reaps awesome rewards.
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